As an innovative B2B e-commerce website in the Chinese chemical industry, ChemGuider (www.chemguider.com) has truly achieved so called "real-time online trade", which is differentiated with the "online consultation; offline transaction" mode implemented by other domestic e-commerce websites. Specialized in the online trade of chemical products including reference standards, APIs, natural products, intermediates and fine chemicals as well as raw chemicals, ChemGuider is committing itself to provide a real-time "sell and buy" platform of high efficiency, faithfulness, fairness and security for universities, institutions, pharmaceutical and chemical companies. ChemGuider will mainly target the domestic market in Phase I.

Based on advanced IT technologies, ChemGuider has been designed to encompass three main trade modes, public bidding, auction and e-market. Through series of automatic price forming and matching systems, it eliminates unnecessary offline negotiations between companies and largely increases trade efficiency. Meanwhile, with the unique guarantee and security system (down payment and security deposit) and independently developed online payment system, PayGuider, users' transaction risk is greatly minimized.

ChemGuider is developed and operated by Wuhan E-ternity Technologies Co., Ltd. The company boasts for her strong technical and managerial strength and top-ranking entrepreneurial teams ranging from business development, information technologies, sales and marketing, customer service and training. It has also won great supports from major Chinese national banks and local government. Through the application of the advanced technologies and managerial experience from abroad, the company has developed both technical and managerial capacities for the operation of large e-commerce projects, and is continuously dedicating to the introduction of other new projects in near future.